The company is getting ready to enter the metaverse world.
Dyson, a company behind some of the most popular (and also pricey) bagless vacuum cleaners, presented a new VR experience that allows customers to test its hairdryers, straighteners, and stylers.
The team states that this VR app has been built with the same visualization and simulation technology used by the British firm's engineers to prototype, test, and develop new products and software.
"We have been harnessing powerful virtual reality technologies to engineer new products in our labs for many years, now we are applying those same technologies to re-invent how people explore our products," James Dyson, company founder and chief engineer, said.
The team sees this new project as an extension of selling direct to consumers through its 318 stores and website. They also plan to add a fully integrated e-commerce solution and the ability to talk to a real salesperson right inside the new app.