Luk.AI was built using Unreal Engine and MetaHuman.
NBA player Luka Dončić announced the launch of Luk.AI, an AI alter-ego that will be co-developed with his fans around the world. It is “made to play” aiming to make the world a more positive and playful place. By now, Luk.AI has control of Dončić’s TikTok, so fans, creators, and brands can engage with him there.
"I thought it would be fun to turn myself into an AI and invite my fans to help me train him," said Dončić. "He will explore many of my favorite interests outside of basketball, build new connections with fans and creators, and help me with my mission of bringing more play to the world. I'm very excited to see what happens with this new kind of entertainment."
Luk.AI will explore Dončić’s interests such as trick shots, cars, gaming, music, and fashion. As mentioned earlier, it will be co-developed with fans, allowing them to help Luk.AI learn new behaviors and trends in real time by sharing content and suggestions.
The project will also help further the Luka Dončić Foundation, which is focused on the positive power of play for kids, and work with the Mark Cuban Foundation AI Bootcamps to become a guide for learning projects.
On TikTok, he will participate in Duets, learn languages, try new clothing styles, build his virtual world and develop his own personality inspired by things discovered on his FYP.
Luk.AI’s virtual likeness was constructed using Epic’s Unreal Engine 5 MetaHuman framework and then augmented with neural network technologies trained with real-world facial animations from Luka’s performance capture.
"MetaHumans empower anyone – from hobbyists to professionals – to create photorealistic digital humans, and to use those characters for imaginative experiences across a range of media," said Vladimir Mastilović, VP, Digital Humans Technology at Epic Games. "Luk.AI is breaking new ground in social, interactive entertainment, and is a great example of what creators can dream up leveraging MetaHumans, Unreal Engine, Quixel Megascans and the rest of Epic’s storytelling tools."