The company has revealed new partnerships with developers, including with Super Evil Megacorp and Ustwo Games, and shared that it is now taking a "more strategic" approach to its games offerings.
Netflix has announced new partnerships with developers and has shared an update on its expanding games offering, emphasizing a "more strategic" approach to the future of its games service.
During a press briefing, the company disclosed several forthcoming releases. They include an exclusive title developed by Vainglory creator Super Evil Megacorp set to be based on an upcoming Netflix IP that has not yet been revealed, a sequel to the dating show-based game Too Hot To Handle from developer Nanobit, and Mighty Quest: Rogue Palace, a Netflix-exclusive spin-off from Ubisoft's Mighty Quest For Epic Loot that will launch on April 18.
Additionally, Netflix will be adding Ustwo Games' Monument Valley and its sequel to its games collection next year. Apart from that, Ustwo CEO Maria Sayans hinted that there may be more Monument Valley games in development.
According to Netflix, a total of 40 games are scheduled to release in 2023, in addition to the 55 that have been launched since November 2021. Currently, the streaming giant has a total of 86 games in development, with 16 being developed in-house and the remaining 70 being created by third-party partners.
GamesIndustry.biz spoke to the company's Vice President for External Games Leanne Loombe to learn more about Netflix's push into gaming.
As per an August 2022 report, only 1% of Netflix's subscribers had downloaded any of its games in the first nine months since the launch of its games service. Loombe was unable to provide updated figures but expressed pride in the progress that has been made thus far.
"We’re still in the early days of our games journey, and the number of members who know about and play our games continues to grow," she said.
Loombe explained that when Netflix just started its efforts in coming into the gaming space in November 2021, it prioritized speed and learning opportunities. However, according to her, the company has since been able to leverage those learnings to take a more deliberate and strategic approach to build a games portfolio that will appeal to its large subscriber base.
Moving forward, Netflix puts a significant emphasis on enhancing the discoverability of its games catalog for subscribers, according to Loombe. To achieve this goal, games now have their own dedicated tab in the Android app and a dedicated row in the iOS app. Furthermore, Netflix is testing various "new discovery mechanisms both on and off the Netflix platform."
You can learn more by reading the full interview with Leanne Loombe here. Also, don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.