The video was created by an award-winning Director James Frost and features fantastic environments made entirely in UE.
RÜFÜS DU SOL has premiered a new official music video for their single "Alive". Constructed entirely using Epic Games’ Unreal Engine by renowned director James Frost, the film takes viewers on a first-person journey over speeding landscapes with a sense of kinetic energy. James Frost, known as the mastermind behind music videos like Radiohead’s “House of Cards” and OK Go’s “This Too Shall Pass”, sought out to create a visual where analog and digital worlds collide for the Official Video. It was this vision that made Unreal, the world’s most open and advanced real-time 3D creation tool, the natural palette for this reality-defying project.
“When I first started discussing the video with the guys several months ago, the recurring idea was this concept of "analog vs. digital" and this sense of freedom. When I was sent the track, I immediately understood why; the song had this energy that was sheer momentum, and visually it spoke to me on this level. As a result, I wanted to create something where we sensed we were utterly free from restraint. In light of what the World has just gone through the last 18 months, it almost felt like the need to create a visceral piece of work," comments James Frost."Obviously, it would not have been possible to travel the World shooting remote landscapes, and I really wanted to find a way to explore the digital side. That's where Unreal Engine came in. I was aware of Unreal and the work done on several high-profile TV series as environmental plates. Still, I thought, what if we were actually in the environment instead of secondary to the scene. What if the environment is so photoreal that it pulls the viewer into believing they are traveling through these incredible landscapes. Then, to suddenly reveal it as a digital asset. What would that World look like?”
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