Ubisoft Plans to Release More Focused Games Aimed at Specific Audiences

Ubisoft stated that it is currently focusing on creating various titles that would cater to multiple target audiences, rather than making "one game to do everything."

During a recent press briefing, Ubisoft shared that its current approach to game development is creating various titles that would cater to multiple target audiences rather than making games for a broad, non-specific crowd.

Speaking at the press briefing, VP of editorial Fawzi Mesmar shared that focusing on creating different games aimed at various specific audiences is a crucial part of the editorial board's current development process. Later, in an interview with IGN, he explained that the company doesn't "want one game to do everything."

"We want to be okay with making a decision around the one game and go, 'We're going to go for that, and we're going to commit, and we're going to be okay [that it] can make those kind of people happy, but maybe not everybody.' And that's okay," Mesmar said. "We believe that a more focused game is better for the people that like [that] kind of game."

Mesmar also confirmed that new Assassin's Creed games, including the recently announced Assassin's Creed Mirage, will be part of this strategy. He explained that each Assassin's Creed title will be aimed at a specific type of player.

For instance, Mirage is created for players who want to go back to Assassin's Creed roots as well as those who would like to enjoy the classic Assassin's Creed chapters but didn't have a chance to do so when they were launched. In addition, the company will release other Assassin's Creed experiences too, including multiplayer games, mobile titles, and a "big RPG experience."

"There's so many different types of elements that we cater for," Mesmar said. "And that also exemplifies the editorial vision that we set, in which we're not making the one game for everybody, but we're making a game for you and focused, and we're committing to the decisions that we're making on it."

You can learn more by reading the full interview with Fawzi Mesmar here. Also, don't forget to join our Reddit page and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more. 

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