LogInIt helped NetEase's gaming department generate US$2.9 billion in net revenue during the last quarter of 2024.
NetEase's Super Hero Team-Based PVP Shooter Marvel Rivals has now reached a new milestone, surpassing 40 million registered players, an achievement revealed in the company's Fiscal Year 2024 financial reports. That means 30 million more players played the game since the 10 million player record was achieved within three days since its launch.
Thanks to the Season 1 update that was dropped in January, the game claimed "the No. 1 spots on Steam's top sellers and most-played charts worldwide." Although not specify the revenue it generates, the whole gaming section generated RMB21.2 billion (US$2.9 billion) net revenues in the last quart of 2024, which ends on December 31, and that is a 1.5% increase compared with the same period in 2023.
"Our new hit titles not only redefined gameplay but also set new industry benchmarks, while our legacy franchises gained fresh momentum through striking enhancements in design, storytelling and immersive content," said William Ding, Chief Executive Officer and Director of NetEase.
NetEase Games
As Marvel Rivals is getting growing attention and players worldwide, the report also shows that the company will be working with global talents in order to engage with global fans.
Speaking of collaborating with top talent globally, recently, the Marvel Rivals development team has been criticized for laying off an estimated six staff members in NetEase's US office, including Game Director Thaddeus Sasser. NetEase explained this action as "organizational reasons and to optimize development efficiency for the game" while assuring that the core development team, led by Lead Producer Weicong Wu and Game Creative Director Guangyun Chen in Guangzhou, China, remain unaffected.
The gamer's Season 1.5 (the second half of Season 1), which will bring New heroes, a new map, balance changes, competitive updates, and thrilling tournaments, is coming today. Guangyun Chen, along with Lead Combat Designer Zhiyong, explained the exciting content of this update in the video below. Their effort to try to explain things in English, although a bit stilted, has been appreciated by the global community:
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