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Art Collaboration Platform Magma Brings Ethically Responsible AI

The AI is providing art styles, inspiration, layers, filters, visualizations and customization.

Magma, a collaborative browser-based artistic platform, is launching an open beta of "ethically responsible" artist-assist AI, which is supposed to help artists by providing art styles, inspiration, layers, filters, visualizations, and customization to iterate, edit and form their artwork.

"This enables creators to grow, inspire and learn from each other while respecting the efforts of artists who spent years developing their skills and styles. It is Magma’s intention to empower artists to achieve more, rather than undermine their skills," states the company's press release.

Magma’s AI beta features currently include:

  • Magma AI blocks the use of artists’ names in prompts unless the artist has given explicit permission to do so. With an existing anf ongoing database for artists' names, users have the ability to submit names to be excluded from prompting functionality.   
  • AI content is permanently marked as AI. This means that if AI was used in the canvas, the layer will be tagged as “AI” permanently, to improve transparency amongst collaborators.
  • Complete prompt history record for every canvas. This means that in any canvas everyone can see all the prompts that were used in the entire canvas timeline, for sharing and transparency.
  • Magma’s AI layer tagging system along with prompt history records are well-equipped to help artists prove human ownership. A recent US copyright office statement states that works created with AI are copyrightable as long as there’s human ownership. 

The company s working on tools that will enable artists to detect, license, and monetize their styles and on metadata/signature in downloaded artworks to improve AI visibility.

“Art and the process of making art is always evolving. AI is just one more tool to augment, not replace, creativity. What is most important to Magma is protecting artists and their work,” said Damien Kaczmarek, CEO of Magma. “Our goal is to provide an all-in-one solution for artists, which in the future needs to include an ethical AI solution.”

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