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How Much Does It Cost To Create 3D Content For a Non-gaming Company?
By developing interactive product configurators, AR/VR experiences, virtual items and islands in platforms like Roblox, Fortnite, and Minecraft non-gaming companies can differentiate themselves from competitors and offer customers unforgettable experiences.
Alena Ivacheva
Jan 15, 2025
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Watch and Play: How Ads Influence the Mobile Gaming Boom
Autumn 2024 Edition of The Xsolla Report: The State of Play offers evolving trends, insights, and opportunities shaping the global gaming industry.
Alena Ivacheva
Dec 24, 2024
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65% of Consumers Crave for Brands to “Wow” Them via Interactive Content
Interactive content is a part of modern expetiential marketing. From creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?
Anya Gulyaeva
Dec 19, 2024
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How Do Brands Adapt Their Content For Gen Z and Alpha?
Integrating interactive 3D content into marketing strategies is a new trend for non-gaming brands.
Anna Librekht
Dec 03, 2024
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The Rise of Digital Wallets Among Gamers: Are Webshops Next in Line
The Autumn 2024 Edition of The Xsolla Report: The State of Play highlights the rising trend of web shop usage: 77% of players report purchases through web shops.
Irina Ignatova
Nov 26, 2024
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Creating A Realistic Take On Brazilian Folklore Story With Unreal Engine 5
Marcos Silva joined us to talk about Saci: The Cursed Hunt, explaining how a survival horror game based on Brazilian folklore utilized Unreal Engine 5 and its latest tools for character creation, level building, procedural generation, and more.
Marcos Silva
Nov 25, 2024
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Breaking Stereotypes: About 50% of Gamers Are Women
As the world of gaming continues to evolve, its demographic landscape is also changing. Let’s look at how women are making their mark in the gaming industry.
Anna Librekht
Aug 30, 2024
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Monthly Sales of Indie Games Consistently Exceed $3M
2024 is witnessing an unparalleled surge in the popularity of indie games, marking a distinctive shift from the long-standing dominance of AAA titles.
Alena Ivacheva
Aug 22, 2024
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A $24b Market: Why Do Game Studios Pay Influencers
The value of the global influencer market has tripled since 2019, reaching $21.1 billion in 2023. Let’s dive deeper into aspects of this promising industry.
Irina Ignatova
Aug 15, 2024
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A Week After "Basically Announcing" Minecraft 2, Notch Basically Cancels It
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