LogInMehdi Goodarzi has told us about the inner workings of Pixune Studios, a studio specializing in game art, cinematic trailers, and in-game animations, discussing working with global brands and helping game developers bring their visions to life.
How It All Started
My journey into art didn’t start in a traditional classroom. At 15, I found myself fascinated by design while working in my father’s printing and lithography workshop, experimenting with Photoshop 4 on real-world projects. That early exposure to color, composition, and visual storytelling set the foundation for my career.
As my passion grew, I pursued graphic design and art studies at a university in Dubai while simultaneously working in the industry. By 19, I was leading a team of 20 designers, balancing leadership with education—a challenge that taught me the importance of creativity, communication, and adaptability. Within a year, I took on greater responsibilities and became CEO.
At 24, I shifted my focus to gaming and animation, directing five children’s games that gained international recognition. Over the years, I worked on 15+ games and animation projects as an art director, eventually founding Pixune Studios in 2018.
Notable Projects and Contributions
At Pixune Studios, we take pride in bringing stories to life through animation and game art. Our portfolio spans a diverse range of projects, including:
- Supervisory work with Adobe, guiding animation development at an elite level.
- Animation for Corsair campaigns – visually striking ads that captured global attention.
- Promotional animations for Target – engaging content designed for marketing impact.
- Collaborations with leading studios like Rovio, Smash
The Evolution of Pixune Studios
Pixune Studios was built on a vision: blending creativity, technology, and storytelling into industry-leading animation and game art. Recognizing a gap in high-quality game art and animation services, my brother Arvin and I set out to create a studio that would push creative boundaries while maintaining AAA production standards.
Today, Pixune Studios is home to over 50 talented artists, animators, and designers, each bringing a unique skill set and passion to our projects.
Our mission is simple yet ambitious: to create visually compelling and emotionally engaging content that captivates audiences across the globe. Whether it’s a complex cinematic trailer, a stylized game animation, or an anime sequence, we ensure that our work always exceeds expectations.
Our 3D Animation Pipeline
At Pixune Studios, our 3D animation pipeline is designed to achieve unparalleled realism and efficiency, ensuring assets integrate seamlessly into animation and game development projects.
Pre-Production
This phase establishes the foundation for smooth animation execution.
- Concept & Research – Defining style, mood, and functionality.
- Storyboarding & Animatics – Creating visual blueprints for timing and composition.
Production
This stage brings animations to life with precision and realism.
- Layout & Scene Assembly – Structuring environments for accurate scale and composition.
- 3D Modeling & Rigging – Building animation-ready assets in Maya, Blender, and Houdini.
- Texturing & Shading – Applying PBR workflows using Substance Painter & Mari.
- Animation Execution – Blending keyframe animation & motion capture (MoCap).
- Physics & Dynamics – Simulating realistic movements using Houdini & Blender.
- Lighting & Optimization – Achieving cinematic visuals with Arnold & Redshift.
Post-Production
Final refinements ensure polished, high-quality animations.
- Rendering & Compositing – Using Redshift, Arnold, and V-Ray for high-fidelity output.
- VFX & Enhancements – Adding effects like fire, smoke, and particles.
- Final Edits & Delivery – Optimizing for various formats and platforms.
Seamless Collaborations with Game Developers
Our approach is built on trust, portfolio excellence, and clear communication. We connect with potential collaborators by showcasing our work’s impact and demonstrating how our expertise can bring their vision to life. Our strong industry reputation and adaptability have helped us establish long-term partnerships with developers worldwide.
We take a collaborative approach from day one. Our process includes:
- Deep-dive discussions to fully understand the client’s vision.
- Regular updates and milestone reviews for transparency.
- Iterative feedback loops to refine and enhance the final product.
Commitment to Quality
Quality at Pixune is non-negotiable. We ensure excellence through:
- Experienced industry professionals leading each department.
- Streamlined workflows that maximize efficiency without sacrificing creativity.
- Rigorous quality assurance at every stage of production.
- A culture of continuous learning, where teams exchange insights to refine techniques.
Business & Community Engagement
We thrive through strategic marketing, social media engagement, and networking. Our presence on platforms like ArtStation, Behance, and industry conferences has helped establish Pixune as a leader in game art and animation.
Giving back is part of our DNA. We actively participate in industry discussions, mentorship programs, and knowledge-sharing initiatives, fostering a collaborative and inspiring creative environment for future talent.
Closing Words
Pixune Studios stands at the forefront of animation and game art excellence, driven by a passion for storytelling, innovation, and artistic mastery. As we continue to grow and expand, our goal remains the same: to push creative boundaries and redefine what’s possible in gaming and animation.
If you're looking to create stunning game trailers, in-game animations, or high-end promotional content, feel free to reach out to us here.