LogInAnna Librekht
Senior Market Research Analyst
www.linkedin.com65% of Consumers Crave for Brands to “Wow” Them via Interactive Content
Interactive content is a part of modern expetiential marketing. From creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?
Anna Librekht
Dec 19, 2024
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How Do Brands Adapt Their Content For Gen Z and Alpha?
Integrating interactive 3D content into marketing strategies is a new trend for non-gaming brands.
Anna Librekht
Dec 03, 2024
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Breaking Stereotypes: About 50% of Gamers Are Women
As the world of gaming continues to evolve, its demographic landscape is also changing. Let’s look at how women are making their mark in the gaming industry.
Anna Librekht
Aug 30, 2024
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Why Are 47% of Game Studios Not Fully Happy With The Results of Outsourcing?
In the context of outsourcing, it's crucial for companies to choose a partner that can fulfill commitments and assure high-quality outcomes.
Anna Librekht
Aug 02, 2024
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Is outsourcing a risky move or a winning strategy for game developers today?
Is outsourcing a risky move or a winning strategy for game developers today?
Anna Librekht
Jul 01, 2024
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A Mere 30% of Thai Gaming Studios Are Outsourcers. What Are The Reasons?
Thailand's growing gaming market, spurred by widespread smartphone use and mobile gaming, anticipates a 7.85% annual growth rate from 2023-2028, aiming for a market volume of $1.46 billion by 2028.
Anna Librekht
Jun 06, 2024
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What's The Secret of Malaysian Gamedev Vibrancy?
Malaysia is a rapidly developing SEA country where the gaming market is expected to show a CAGR of 7.9% in 2023-2028 so that the game revenue will increase from 588 million USD to 860 million USD in this period.
Anna Librekht
May 07, 2024
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Here's How Singapore's Young Gamers Help Bolster the Country's Economy
Singapore is the smallest SEA country with one of the fastest-growing economies in the region. The gross domestic product is expected to grow by 34%, achieving 626.07 billion USD by 2028. There are more than 6 million people, 0.9 million of whom are gamers. The Singaporean video game market is projected to show a CAGR of 12.99% in 2023-2028.
Anna Librekht
Apr 27, 2024
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Southeast Asia: Gamedev Outsourcing Giant or IP Creation Hotbed?
Southeast Asia is a vast region that covers six primary game markets: Indonesia, Thailand, Vietnam, Singapore, Malaysia, and the Philippines. In 2023, the gaming market volume was $5.61B, where 66.4% of gaming revenue came from the mobile segment. This makes SEA the fastest-growing mobile gaming industry in the world.
Anna Librekht
Apr 10, 2024
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Japanese Attorney Says Nintendo Having 22 Out of 23 Patent Claims Rejected is Not a Big Deal
Nintendo is disgusting for this they are literally waging war because...·Anonymous user
Japanese Attorney Says Nintendo Having 22 Out of 23 Patent Claims Rejected is Not a Big Deal
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Japanese Attorney Says Nintendo Having 22 Out of 23 Patent Claims Rejected is Not a Big Deal
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