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How Much Does It Cost To Create 3D Content For a Non-gaming Company?
By developing interactive product configurators, AR/VR experiences, virtual items and islands in platforms like Roblox, Fortnite, and Minecraft non-gaming companies can differentiate themselves from competitors and offer customers unforgettable experiences.
Alena Ivacheva
Jan 15, 2025
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Watch and Play: How Ads Influence the Mobile Gaming Boom
Autumn 2024 Edition of The Xsolla Report: The State of Play offers evolving trends, insights, and opportunities shaping the global gaming industry.
Alena Ivacheva
Dec 24, 2024
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65% of Consumers Crave for Brands to “Wow” Them via Interactive Content
Interactive content is a part of modern expetiential marketing. From creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?
Anya Gulyaeva
Dec 19, 2024
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Play Like a Girl: Brands Are Increasingly Targeting Women
The Autumn 2024 Edition of The Xsolla Report: The State of Play highlights women's impact, from leadership roles to streaming platforms, and how their contributions drive change.
Irina Ignatova
Dec 10, 2024
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How Do Brands Adapt Their Content For Gen Z and Alpha?
Integrating interactive 3D content into marketing strategies is a new trend for non-gaming brands.
Anna Librekht
Dec 03, 2024
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The Rise of Digital Wallets Among Gamers: Are Webshops Next in Line
The Autumn 2024 Edition of The Xsolla Report: The State of Play highlights the rising trend of web shop usage: 77% of players report purchases through web shops.
Irina Ignatova
Nov 26, 2024
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Here's What Game Development Studios Appreciate in Outsourcers
In the previous article on outsourcing, we explored reasons for gaming companies’ discontent with outsourcing. Let's find out how to avoid negative experiences and make the cooperation successful.
Anya Gulyaeva
Sep 06, 2024
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Breaking Stereotypes: About 50% of Gamers Are Women
As the world of gaming continues to evolve, its demographic landscape is also changing. Let’s look at how women are making their mark in the gaming industry.
Anna Librekht
Aug 30, 2024
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Monthly Sales of Indie Games Consistently Exceed $3M
2024 is witnessing an unparalleled surge in the popularity of indie games, marking a distinctive shift from the long-standing dominance of AAA titles.
Alena Ivacheva
Aug 22, 2024
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